In addition, this paper also analyzes the effect of demographic variables on customer experience, brand equity and its dimensions based on the data from the formal study.

此外，本文还以正式研究的数据为基础，就人口统计变量对顾客体验、品牌资产及其维度的影响进行了数据分析。

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Then, a comparative study is made based on the literature reviews of presented research outcomes on the conception, dimensions of customer experience and applied research.

通过对相关文献收集、回顾、梳理，对国内外学者有关顾客体验概念、维度和应用研究进行了比较分析。

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