By objectively analyzing market share, the paper guides readers to understand and accept a new customer-oriented index-Customer Equity share.

客观地评价市场份额，逐步理解并接受一个新的、面向未来、顾客导向的指标—顾客资产份额。

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Our emphasis is on customer satisfaction and sustained growth of share holder equity.

我们强调的重点是：客户满意和股东权益的持续增长。

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