For example, developing an enterprise view of the customer is one of the primary requirements of an enterprise business strategy.

例如，开发客户的企业视图是企业业务策略的主要需求之一。

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The banks should set marketing strategy based on the features of college students, attract students to use credit cards by building links and developing customer loyalty and belongingness.

银行应根据大学生群体特征制定营销策略，从建立关系纽带，培养顾客忠诚度与归属感入手，引导大学生使用信用卡，达到对大学生信用卡的营销目的。

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Answering these questions, and understanding how your customers experience your brand and interact with your company in the digital era, is certainly critical to developing an effective customer relationship strategy.

FORBES: The Key To Building Customer Relationships: Serve Your Own Team First

Last week we talked about focusing on developing customer communities as a way to find relevance through your online strategy, including website and social media.

FORBES: Demonstrate Your Values In Online Customer Communities