The results have been terrific: a world-class integrated dataplatform, expanded consumer and customer databases, online, self-service systems, strengthened product fulfillment, new ways of onboarding customers more quickly, and cultural acceptance of a shared services model leading to 13 consecutive quarters of double-digit million dollar annual operating margins.
In addition to building a dataplatform to enable a holistic view of the customer, Neolane also offers consulting services, either through an in-house capability or through partners like Axciom or Epsilon to help append customerdata to provide further insight into how to create ever-more compelling personalized offers that lead to higher conversion rates, and more importantly, happy customers.
Technically, this platform allows marketers to map the data they have in their own customer databases, like email addresses and phone numbers, to those of Facebook users.