Customer Intelligent Anylysis Platform, called CIAS, is introduced which applying data mining technology to CRM area.

CIAS是将数据挖掘技术应用在CRM领域而开发的一个客户智能分析平台。

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Customer churn and next best action In customer churn analysis multiple streams of data such as transactions, customer profiles, and social media data are sourced and stored on a big data platform.

在客户流失分析中，例如交易、客户档案、社交媒体等混合数据被储存在大数据平台。

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This integrated data feeds into the bank's customer relationship management platform, supplying the call center with more relevant leads.

这些整合的数据被反馈到银行的客户管理平台，为其客服中心提供相关的指导。

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The results have been terrific: a world-class integrated data platform, expanded consumer and customer databases, online, self-service systems, strengthened product fulfillment, new ways of onboarding customers more quickly, and cultural acceptance of a shared services model leading to 13 consecutive quarters of double-digit million dollar annual operating margins.

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In addition to building a data platform to enable a holistic view of the customer, Neolane also offers consulting services, either through an in-house capability or through partners like Axciom or Epsilon to help append customer data to provide further insight into how to create ever-more compelling personalized offers that lead to higher conversion rates, and more importantly, happy customers.

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Technically, this platform allows marketers to map the data they have in their own customer databases, like email addresses and phone numbers, to those of Facebook users.

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