One example starting scenario is to use Web 2.0 to build a community for your business or products, and drive value, such as improved customer service and brand loyalty.

一个示例启动场景是，使用Web 2.0为业务或产品构建一个社区，并以此驱动价值，如提高客户服务和品牌忠诚度。

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Increase customer value and brand loyalty.

提高客户价值及商标忠诚度。

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Their cost advantage and ability to maintain brand recognition and customer loyalty are essential elements of Zara's capabilities that build value in the company.

他们的成本优势和保持品牌认可的能力以及客户忠诚度是Zara在建立自身价值的基本要素。

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And that creates the positive feedback loop that will generate customer buzz, boost brand value, and eventually allow RIM to raise the price on future generations of PlayBooks.

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You can be a collector of fans or investor in customer relationships that can have long-term impact and value to your brand.

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The greatest barrier is in building long lasting customer relationships, reaching new customers and markets, and defining and managing brand promise and value.

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