The empirical findings support the conceptual framework, implying that customer-driven and firm-driven benefits are the main stimulants in the retailer's choice of demand-based pricing.

实证研究结果对这一概念模型提供了支持，表明顾客驱动型和企业驱动型的收益是零售商选择需求导向定价法的主要刺激因素。

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As Ann releases its Q4 fiscal 2012 earnings on March 8, we expect its strong performance to continue driven by good customer response to its fashion-based apparel, healthy direct-to-consumer growth and balanced pricing strategy.

FORBES: Quick Take