So I make the CRM theory and its application in banking system as a subject of this article and hope to make a systematically in depth study on the theory and its application.
因此本论文以研究CRM理论及在银行业中的应用研究立题，希望能够系统性的深入探讨此理论在银行业中的应用。
Based on CRM theory and combined with its application at home and abroad and in other industries, it presented study purpose and significance, and made it clear on the framework of the paper.
本论文基于CRM的理论基础，并结合CRM系统在国内外和在其它行业的应用进行阐述和分析，提出论文的研究目的和意义，并明确论文的研究思路和框架。
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