To improve marketing originality involves upgrading the concept of marketing personnel, developing multi-creative marketing and building a favorable environment for marketing.

为提高创意营销水平，必须着手提高营销人员的创意营销思想观念、开展多元创意营销并打造良好的营销基础环境等。

youdao

Conversely, it could simply move on and embrace another creative concept for its marketing.

FORBES: The Opportunity for Dove to Get Real With Its Branding