Academic writing among professionals is a way to create new knowledge.
VOA: special.2009.04.30
When we invest in basic research that helps invent the Internet or GPS, that gives businesses then an opportunity to come in and take that newknowledge and createnew businesses and create jobs for everybody.
This shift and the emphasis on developing the expertise and eminence of the employee base of an organization can create a new competitive advantage, over knowledge management practices alone.