When an enterprise is lack of strength to create its own brand, to fund a brand jointly is a good and labor saving method.

在企业没有实力打造自主品牌时，合资品牌是一种省力的好方法。

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However, Chinese clothing industry do not create its own brand, which lead to a passive position in the international competition.

然而，多年来，中国服装业都没有属于自己的品牌，使得中国的服装在国际上处于一个十分被动的地位。

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But that's not the way to build a brand. The way to build a brand is to create a unique, individual identity that stands on its own.

创建一个品牌，需要借助一个独特的、个性的识别，能代表这个品牌。

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An incredible sea of change in the way information is shared and distrbuted online means that for the first time ever, any brand can create its own content affordably and at scale.

FORBES: Online Display Ads: The Brand Awareness Black Hole

If Home Depot can't dominate a category by selling someone else's brand, it will create its own, just as Sears did with Craftsman tools and Kenmore appliances.

FORBES: Magazine Article