Here a player can either choose a character that already exists in the game series or create a new avatar.

在这里玩家可以选择在游戏中已经存在的角色也可以创建一个新的虚拟角色。

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Modern video games take several years and perhaps $10m to create, and typically provide a storyline that takes an average player around 50 hours to complete.

现代电子游戏的开发通常需耗时数年，耗资约几千万美元，并提供一个平均耗费玩家50小时来通关的故事情节。

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Now let us assume that we have a more exciting goal of, "Create a game that gets the player to play for as long as possible."

假定现在我们有了另一个激动人心的目标--"制作一个让玩家欲罢不能的游戏"。

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Players can pick from a number of NBA stars since the game has an NBA license, while create-a-player and create-a-team modes will let gamers build custom rosters.

CNN: First look: NBA Hoopz

We realised that if you had digital music, music that was digitised that is, then you could store it on flash memory or a hard drive and thus create a music player that could store many more songs that the Sony Walkmans or portable CD players that were the rage at the time.

FORBES: iPod is Ten Years Old: I Invented it 20 Years Ago

What's more, you can import the MP3s you already own with just one click, to create a mighty music player.

ENGADGET: It's here! Spotify lands in the US (video)