Shamus Khan, a sociologist at Columbia University, is analyzing the orchestra's subscriber lists to createadatabase mapping New York's elites in the seats of the concert hall.
Earlier this week, the Federal Reserve introduced anew website intended to createadatabase where consumers can compare terms and rates for more than 300 credit card issuers.
He is hiring mathematicians and database administrators for anew division to create algorithms that will draw insight from data tracking consumer behavior.