The idea was to createa way to Google your own data in main memory, to create much faster decision making cycle. 100, 000x faster than any other technology in the world, he says.
We realised that if you had digital music, music that was digitised that is, then you could store it on flash memory or a hard drive and thus createa music player that could store many more songs that the Sony Walkmans or portable CD players that were the rage at the time.