Given the way menu prices have risen relentlessly, the major chains must enjoy gross margins of at least 80 per cent on their pizza, or a mark-up of 400 per cent over cost.

从菜单上餐品价格的无情上涨来看，大型连锁店在比萨上的毛利率肯定至少达到80%，也就是400%的成本利润率。

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When a product is manufactured in a high-cost country, shipped to China and subjected to a distributor mark-up, the end result is a very high landed price.

FORBES: Staking Out Your Market Position In China: Part I