Often what sets one company apart from the next is the entrepreneur at its helm--his or her personality, history and philosophy shape the company's corporate culture and, ultimately, its image.

通常来看，使得一家企业与另一家相区别开来的是作为舵手的企业家——他或她的个性、履历以及哲学塑造着这家公司的企业文化，并从根本上决定其形象。

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Culture 'should not be neglected in developing products and creating corporate image. The development and utilization of "Culture" can result in success of many enterprises.

企业的产品开发与形象塑造，不可忽视“文化”两字，许多企业的成功，也就是注重这两字的开发与利用。

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Forming the modern the norm of mass in the mark of ISO-9001 and operate norm Performance analysis (2) New corporate culture in developments, increase business enterprise image.

在ISO - 9001贯标中形成现代质量规范和工作规范效益分析(2)建设新型企业文化，提高企业形象。

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