In the strategic perspective, the BEOFRE informs potential buyers of the existence of the product, the CORE is the explanation of the benefits it provides.

在策略层面上，之前成分使潜在的购买者意识到该产品的存在，核心成分介绍产品的功效。

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Marketing at its core is a simple profession: Find the groups of people interested in your product and tout the benefits (as opposed to the features) that appeal to each respective group.

FORBES: Don't Worry About Big Data; Sweat The Small Stuff