Rigidity and softness are two characters for knowledge-based core capability, and core capability is composed of core market capability, core technology capability and core management capability.

基于知识的企业核心能力具有“硬性”和“软性”两种特征，并表现为核心市场能力、核心技术能力和核心管理能力三个层次。

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The firm core competence mostly reflects institution capability, technology capability and market capability.

企业核心竞争力主要表现为制度能力、技术能力和市场能力。

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Brand competitiveness is the comparison capability of enterprises in the market and the core competitiveness of enterprises external performance.

品牌竞争力是企业在市场竞争中产生的比较能力，是企业核心竞争力的外在表现。

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