It proposes that art consumers should be seen as co-producers in the total art process and advocates that arts marketing should focus on the artistic experience as the core customer value.
本文在此基础上提出了将客户价值和艺术价值加以平衡的艺术品营销战略理念,强调艺术市场营销应该将艺术体验作为核心客户价值。
Strategic marketing is built around the core concepts of customer centricism and customer value.
战略营销就是建立在顾客中心理论和顾客价值的核心理念上。
This method is to redesign the business process after the identification and optimization of the core process, which emphasizes the addition of customer value.
这种方法是在识别与优化企业核心过程的基础上对企业进行整体的重新设计,突出了企业对顾客价值的追加。
应用推荐