...渠道冲突控制;三赢价值链 [gap=1900]Keywords:Chain Company; Scale Economy; Integrated Management; Control of Channel Conflict; Win-Win-Win Value Chain ...
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Therefore, how to control the marketing channel conflict and improve the efficiency of the channels have become channels for managers must focus on thought.
因此,如何控制营销渠道冲突,提高渠道效率,已成为渠道管理者必须着重思考的问题。
Papers the use of game theory, combined with marketing channel conflict control theory, analysis of vertical marketing channel conflict and design of vertical channel conflict control strategy.
论文运用博弈论,结合营销渠道冲突控制理论,分析垂直营销渠道冲突并设计垂直渠道冲突控制策略。
Chapter 5 is mainly about management of market channel in steel enterprise, such as control assessment incentive conflict moderate and the logistics.
第五章重点讲述钢铁企业营销渠道的管理,包括钢铁行业营销渠道的控制、考核和激励、冲突与协调以及物流管理等内容。
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