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You begin to infer a context for the text, for instance, by making decisions about what kind of speech event is involved: Who is making the utterance, to whom, when and where.

例如，你可以通过判定文本涉及何种类型的语言情景，来推测文章的语境：是谁在说话，对谁说话，何时何地。

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The W3C HTML5 Specification (Working Draft) explicitly recognizes this and provides detailed examples for alt text depending on the function and context of the image.

W3C的HTML5规范(草案) 明确指出了这一点，并详细示范了如何撰写基于功能和上下文的替换文本。

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And we'll look back maybe and see how that difficult text would've looked in its original context.

我们会倒回去看看这一不同文本,在其原背景下是什么样的。

耶鲁公开课 - 新约课程节选

Review the strongest interviews and quotes, then write your supporting text to give the user context and explain why they should care.

CNN: Before you submit your story, read this

Let's try and find a way to enter into the original spirit of what this piece was about, to play with the tension between an 18th-century text and a 21st-century context.

WSJ: The Ecstasy of Influence | Innovator of the Year 2012 Design

To understand why, you need to consider both the text of the Good Friday agreement and the political context in which it was signed.

ECONOMIST: Ulster in peril