The MultimediaMessagingService(MMS) isanewmobilebusiness, and a synthesized solutioninvolvedterminaldevicemaker, network service provider, contentandapplicationprovider.
But depressed advertising revenues resulting from the economic downturn have made it a tough-go for many companies, such as Westwood One (WWON), a major independent provider of network radio content, which have to cope with industry headwinds.
Its platform is network independent, and while a service provider such as Cingular might use it to make content available to its customers, it is Motricity that is managing the content, not Cingular.