Process objective and content objective, the two important aspects of curriculum, should be integrated in teaching.

过程目标与内容目标是课程目标的两个方面，因此在教学中应将两者相融合。

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It is also critical that you develop your content with the objective of helping people as much as possible.

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Haefner recommends asking three or four people to edit it, as sometimes you need an objective eye to notice that some content may be sloppy, inappropriate or irrelevant.

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The real objective for media companies is to publish content that engages the audience and reveals their interests and behaviors.

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