Apple has executed and leveraged a retail strategy with unique success. iTunes is the most highly utilized consumer cloud service: it is unequalled as a contentdeliveryplatform, and Apple has special relationships with the music and video industries.
The underlying promise is to provide companies a rich set of offer content, a marketing engine capable of reaching customers over multiple channels including email, SMS, social media and ads, an integrated transactional platform, and a rich data and analytics engine to optimize targeted delivery of offer content all within company branding.