Apple has executed and leveraged a retail strategy with unique success. iTunes is the most highly utilized consumer cloud service: it is unequalled as a content delivery platform, and Apple has special relationships with the music and video industries.

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Cloud computing, connected devices and multi-platform content delivery are central elements that reinforce where consumer electronics is heading.

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The underlying promise is to provide companies a rich set of offer content, a marketing engine capable of reaching customers over multiple channels including email, SMS, social media and ads, an integrated transactional platform, and a rich data and analytics engine to optimize targeted delivery of offer content all within company branding.

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