They’v found it to be very effective to focus on content and thought leadership through tips, best practices and ideas that are available without registering.

他们发现，注重内容和通过各种诀窍，最好的实践和切实可行的非常规理念来引领观念非常有效。

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Content for websites and posters should be laid out in such a way that the viewer can find what they need without much thought.

网站和海报的内容应该这样布置，使观看者不用思考就能找到他们需要的。

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In the comments Roger - a Content Life touched on thinking of love and relationships as bank accounts and I wanted to expand on this thought a bit now.

在罗杰的评论中- - -要得到满意的生活就要把爱情和其它亲密关系当作银行的账户一样来处理。在这里，我想详细解释一下这个想法。

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That idea has become Ghost and it is now a project backed by over 900 people on Kickstarter, including leading content creators and thought leaders like Seth Godin, Leo Babauta, and Anil Dash.

FORBES: Innovation in Creation

However, if you change strategy and start developing your own content as a thought leader, you have a short-term gain and you help build your long-term brand, which ultimately is more important.

FORBES: 3 Reasons Your Company's PR Strategy Needs A Revamp

Before the day ended, I had 100 followers, and social media had put the content of my thought leadership message in play in a way no other medium has done for me or my firm ever before.

FORBES: The First 200 Days of a C-Suiter Tweeter