(一)消费体验 (consumption experience)的定义 Schiffman & Kanuk (2000) 指出,消费过程是由:输入、处理、输出三个阶段所组成
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The Pre-consumption Experience 消费前的体验
Marketing And Consumption Experience 营销与消费体验
service consumption experience 服务消费经历
tourist consumption experience 游客消费体验
Experience consumption objects 体验消费对象
experience of consumption 消费体验
experience-typed consumption 体验式消费
Tourist Experience and Consumption 旅游体验与旅游消费
Secondly, by questionnaire investigating of Canadian customers, this paper analyzed consumers’stereotypes of“made in china”, put forward the forming dimensions of stereotypes by component factor analysis, and identified the impact of consumption experience on consumers’stereotypes.
论文以加拿大消费者为调查对象,通过问卷调查的形式,调查分析了国外消费者对“中国制造”的定型观念,并采用探索性因子分析法找出了定型观念的构成维度,验证了国外消费者的消费体验对其定型观念的影响。
参考来源 - 国外消费者对“中国制造”的感知研究·2,447,543篇论文数据,部分数据来源于NoteExpress
Consumption experience includes cognition, affect, and behavior.
消费经历包括认知、情感和行为。
The behavior and psychology of consumption alienation consumption is that losing subject status during the consumption experience.
消费异化表现为消费主体在消费活动中失去主体地位的行为活动及心理体验。
You contact with this new product is zero distance, experience consumption experience for the first time, the first contact with such products.
你与这个新产品零距离接触,亲身感受第一次的消费体验,第一次的接触这样的产品。
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