Call it the consumerization of it.

IT界把它称为鼓励促进消费。

youdao

The concept of identity infrastructure as a service fol-lows two major trends: the evolution of it from capital infrastructure to a service, and the consumerization of it.

身份基础设施即服务这个概念来自于两个大的潮流：其一是IT从一项关键基础设施演变成一项服务，其二为IT的消费品化。

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We have been discussing the consumerization of IT on TechRepublic since 2007 whenThe Wall Street Journal published tips to help business professionals circumvent their IT departments.

自2007年《华尔街日报发布了帮助商业人士绕过IT部门的提示》以来，我们就一直在TechRepublic上讨论IT的消费化。

youdao

It feels to me that RIM is being blindsided by the latest tech trend: the consumerization of IT.

FORBES: Is RIM Back?

Chief among these myths is the notion that most companies are reluctant participants in the consumerization of IT.

FORBES: Consumerization Of IT: Getting Beyond The Myths

The first way that IT is spinning out of control falls under the umbrella of the consumerization of IT.

FORBES: The Coming Crisis of IT Management