"It's part of a growing trend to integrate hardware, software and services, " says Ross Rubin, director of consumer technology industry analysis for the NPD Group.
"We're particularly excited about this update to Socialcam, as it starts to deliver on our promise to expose aspects of our award-winning visual effects software to everyone through the Socialcam community, " said Samir Hanna, vice president, Autodesk ConsumerGroup.