Mapping consumer insights into the decision-making and buying process.

在决策和购买流程中定位客户内在需求。

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The theories of consumer decision-making process presuppose that a consumer's decision to purchase process involves steps by which the buyer passes in buying a commodity.

消费者决策过程的理论是指，消费者为了满足某种需求决定购买商品的过程。

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But without any true exchange from merchant A to consumer B research shows that more and more consumers are beginning to miss the social exchange that is part of the buying process.

FORBES: Customer Loyalty Only Costs $1