Li Ning last week said it wants to move to a more consumer-oriented model, opening more of its own shops and factory outlets rather than franchising them out to third parties or relying on wholesalers to distribute their products.
Still, the 2.7-inch Clear Photo LCD plus-powered touchscreen display, HDMI output, and relatively compact size (26% smaller than the HC1) may actually help this cam live up to Sony's hype and become the first consumer-oriented HD model to the gain a foothold in the coveted soccer mom demographic upon its April debut.