When you consider this in context of the ultra-short attention given to computer and television screens among a growing media multitasking crowd, experience- based marketing is ever more appealing.

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But Mr. Angelastri had decades of experience with computers after converting to a computer-based cash register in 1990.

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The four highest paid majors for people with less than five years' experience were all engineering-based, with computer engineering leading the way.

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