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comparative advertising

  • 比较广告;(指名与竞争对手产品进行比较的)货比货式广告

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短语

direct comparative advertising 直接比较广告

improper comparative advertising 比较广告

INDIRECT COMPARATIVE ADVERTISING 间接比较广告

International and Comparative Advertising Law 国际和比较广告的法律

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  • 比较广告 - 引用次数:29

    This part deals with fair use, comparative advertising, exhaustion of right and restricted competition.

    包括合理使用、比较广告、权利用尽、限制竞争。

    参考来源 - 商标权利范围的比较研究
  • 对比广告 - 引用次数:5

    Comparative advertising both explicit and implicit was used more frequently in U. S. magazine ads.

    2.对比广告(显性对比和隐性对比)更多的出现于美国杂志广告中。

    参考来源 - 论文化差异在杂志广告中的体现

·2,447,543篇论文数据,部分数据来源于NoteExpress

Comparative advertising

  • Comparative advertising is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also referred to as ‘knocking copy’, is loosely defined as advertising where “the advertised brand is explicitly compared with one or more competing brands and the comparison is oblivious to the audience.

以上来源于: Wikipedia

 柯林斯英汉双解大词典 

comparative advertising

  • 1. 

    N a form of advertising in which a product is compared favourably with similar products on the market 货比货式广告

同近义词

双语例句权威例句

  • The third is direct comparative advertising and indirect comparative advertisingaccording to competitor mentioned or not.

    第三种按广告是否明确提及竞争者名称分为直接比较广告间接比较广告

    dict.cnki.net

  • The number of complaints rose 35% last year, fuelled mostly by comparative advertising, and is likely to rise again this year.

    去年投诉数量上升了35%,大多数缘于比较广告并且今年有可能再次上升

    www.ecocn.org

  • Comparative advertising should not only comply with justice, truthfulness and lawful, faithfulness principles but also accord with its own special standards.

    比较广告除了必须遵守公平真实合法诚实信用三大原则外必须符合自身应有的特殊标准

    dict.cnki.net

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