Creating a great brand name is almost half the battle in establishing your company or your product.

如果能构想出一个很棒的品牌名，那么成立企业或者确立产品几乎就等于成功了一半。

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Working with a major food production company in Victoria, the researchers are also establishing how the antioxidant powder can be incorporated into food products for extra health benefits.

这些研究者在与维多利亚州一家以生产食品为主的公司合作的同时，也确立了如何将抗氧化剂粉末与食物产品合在一起以获得更多的营养。

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From my experience establishing a small semiconductor company in Nigeria, I see consumer electronics design becoming a commodity.

以我在尼日利亚创立一个小型半导体公司的经验来看，我认为电子消费产品的设计本身已经成为了交易商品。

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While sales are exploding and losses are narrowing, the company has its work cut out in establishing a viable footprint, particularly with the likes of Google making a play in the consumer review sector.

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Minikes, who has been with the company since 1978, was instrumental in both establishing Bear's prime brokerage business in the early 1980s and in forming Bear, Stearns Securities in 1991.

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The company is currently in advanced talks with investors regarding establishing a Spanish-language music download site which could appear within three months, White said.

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