"The brand is your promise that represents real things that you deliver," said Steve Cannon, vice President of marketing for Mercedes-Benz USA, a company that knows something about image creation.

梅塞德斯·奔驰(Mercedes - Benz)美国公司营销副总裁史蒂夫·卡农称：“品牌就是一个人的承诺，承诺你真正能够做到的事情。”该公司对于形象塑造比较在行。

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In order to standardize the service etiquette, establish the company brand quality, elegant service image.

以规范的服务礼节，树立公司品牌优质，文雅的服务形象。

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Company "customer service needs, the pursuit of excellent quality" as the first, establish the "NUTE" brand image.

公司以“服务客户需求，追求卓越质量”为第一，树立“NUTE”品牌形象。

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The bottom line: Toyota Camry LE has a company brand image, while Honda Civic LX has product brand image, which make it difficult for the two companies to generate the necessary Word-of-Mouth and buzz to keep the two models on the best-selling list of consumers.

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Even for a B-to-B company, brand image is important.

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This posture keeps the company on the cutting edge of technology and builds its brand image while limiting investment risk.

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