In addition to common business challenges like financing and securing customer contracts, the group has spent the better part of the last ten years navigating the National Environmental Policy Act, which means showing why a refinery won't negatively affect everything from flowers and shrubs to endangered species of animals.

FORBES: Not In My Backyard

The second misconception that underlies the common approach towards international business strategy is that it is about overcoming challenges that operations in foreign, unfamiliar environments raise, as well as those that result from the need to coordinate activities across multiple countries.

FORBES: International Business Strategy: A Journey Of Its Own