The purpose of using the commercial rights of personality as the subject of this dissertation is to try to survey the explanation of these phenomena in jurisprudence and the protection of the interests by law from a new view.
本文以商事人格权为题，便是试图对这种兼具人格与财产双重属性的个体利益现象的法理解释与法律保护，提供一个新的视角。
参考来源 - 商事人格权论·2,447,543篇论文数据，部分数据来源于NoteExpress
So the conception of Commercial Rights of Personality comes out in such situation.
商事人格权是现代经济社会中出现的一个新法律概念。
Second, the protection lacking of specific Commercial Rights of Personality need the general Commercial Rights of Personality to add;
二是具体商事人格权保护的不足需要一般商事人格权进行补充；
Commercial Rights of Personality is divided into general Commercial Rights of Personality and specific Commercial Rights of Personality.
商事人格权分为一般商事人格权和具体商事人格权。
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