To provide exactly this solution, Seattle-based Optify is today announcing the expansion of its inbound marketing suite with Closed Loop Email Marketing Software.

FORBES: Optify Announces New Email Solution for Inbound Marketing

Our vision is to arm marketing teams with the tools and insights to help their organizations execute and measure closed-loop, integrated marketing that helps them better acquire, retain, and grow customers.

FORBES: Helping Sales Succeed Through Better Automated Marketing

It enables closed-loop measurement and analysis of marketing effectiveness across the full customer lifecycle.

FORBES: To Improve Marketing, Look No Further Than Your IT Department