If you have a click through rate of 4.5% in position 4, you should have a Quality Score of around 7 or so.

如果你的广告排名为4，平均点击率为4.5%，那么你的广告质量分应该为7左右。

youdao

I then looked at the average click through rate in each position from 1-8 (in increments of 0.1), for each keyword Quality Score.

我观察了从位置1到8的平均点击率(递增为0.1)，得出每个关键词的质量分。

youdao

Based on this line, it appears that Google expect the click through rate in any position to be about 65% of the next position up.

基于上面的曲线看来，Google希望在任何位置的点击率都应该在上一位置的65%左右。

youdao

Click Through Rate (CTR) was significantly higher for all Apple platforms vs.

FORBES: Apple's iOS Mobile Ad Metrics Dominates Android

We expect that marketers will focus less on CTR (click through rate), and instead find really creative ways to get through to consumers.

FORBES: Mobilizing The Masses: In Asia, Wireless Grows Up

That tweet drove a higher-click through rate than the norm.

FORBES: Domo CEO Josh James: Why I Pay For Twitter Followers