In the meanwhile, it's a marketing action of the city brand and an access to recognizing and understanding Hangzhou.

同时，这也是杭州的城市品牌营销之举，让所有的人更好地认识杭州、理解杭州。

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Lastly, in order to apply theory to reality, it is of high value in reality to cite the project brand marketing strategy of Xin Guang City Home 2 as an example.

最后，理论联系实际，介绍了新光城市广场二期的品牌营销战略，具有重要的现实参考价值。

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