Path choice-preference 路径选择偏爱度
store choice preference 服装消费商店偏好
Brand Choice Preference 品牌选择偏好
The result indicates that high brand credibility will bring high brand choice preference. For the brand of relative low credibility, consumers will show relative low preference.
并对两种情况进行了对比,结果表明,高的品牌可信度会带来高的品牌选择偏好,可信度较低的品牌,消费者对其的偏好较低。
参考来源 - 品牌可信度对消费者品牌选择偏好的影响研究·2,447,543篇论文数据，部分数据来源于NoteExpress
Fifth, brand credibility can affect brand choice preference though relative price and then perceived quality.
第五，品牌可信度可以通过影响相对价格、感知质量进而影响消费者的品牌选择偏好。
Information costs saved, lower perceived risk, and perceived quality affect brand choice preference remarkably and positively.
节省的信息成本、较低的感知风险和感知质量都对品牌选择偏好具有显著的正向影响作用。
The second one, based on the concept of mental representation, investigated the effect of construal level on choice preference.
第二类观点以心理表征概念为基础，分别提出了建构水平和表征差别对选择偏好的影响。
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