This paper discusses the language of English advertising copy to phenomenon and Chinese translation strategy.
本文探讨了英语广告语言中的仿拟现象及汉译策略。
The main purpose of this study is to give an analysis of advertising language in English and Chinese, and to explain how communication occurs between the advertiser and audience.
本研究 的目 的在于在语用 学 的框架内分析中、英文广告话语，并 解释广告主与广告受众之间如何进行交际。
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