Calls to the importer and to China's regulatory agency, the State Administration of Radio Film and Television, were unanswered.

NPR: China Pulls 'Django Unchained' On Day Of Premiere

In close cooperation with the State Administration of Radio, Film, and Television of China (SARFT), UNESCO's Beijing Office is responsible for media training of at least a hundred journalists in pilot provinces.

UNESCO: MEDIA SERVICES

But China's TV watchdog, the State Administration of Radio, Film and Television (Sarft), said that adverts on some channels had been encouraging people to give luxury items.

BBC: China bans luxury gift adverts in austerity push