Shoppers s' indifference to those who are seemingly sound asleep on the furniture they are examining, demonstrates just how different cultural norms in China are compared with in the UK.

顾客在看家具的时候对那些好像已经在家具上睡着的人一点也不关心，显示出中国与英国截然不同的文化规范。

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"Because of the subprime lending crisis in the U. S. , American merchants are reducing their orders or not paying on time, " says Zhu Changling, vice-president of the China National Furniture Assn.

“由于美国的次贷危机，美国商人往往缩减订单数量，要么就是延期支付，”中国家具行业协会副理事长朱长岭是这样回答的。

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The furniture giant's sales in China have risen by more than 20% this fiscal year.

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That ambition could gain steam this year, when IKEA expects to open a furniture factory near Shanghai, the company's second in China.

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