John Wood believes a chief social media officer will be essential to many companies in the next three to five years -- if not sooner.

约翰•伍德认为，在未来三到五年，甚至更短时间内，首席社交媒体官将成为许多公司不可或缺的职位。

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As our Chief Product Officer Lewis DVorkin has said, we are putting authoritative journalism at the center of social media.

FORBES: , Social Media and the Advertising Mix in 180 Seconds

As Chief Digital Officer, Brotman has responsibility for Starbucks core digital businesses, including web, mobile, social media, card, loyalty, e-commerce, Wi-Fi, and the Starbucks Digital Network.

FORBES: Chief Digital Officer for Starbucks on Technology, Change and Community