Some vendors, such as Red Hat and Rackspace, are consciously positioning themselves as advocates of an open cloud built around open source, and foresee great benefits accruing to the enterprises that can charge into the cloud without being locked in to a particular vendor, particularly when it comes to cloud infrastructure.
On why Business ByDesign so far has been limited to 1, 000 customers: He says they will go much stronger into the market with Lars in charge of the cloud.
Dishwashers and water heaters that are programmed to do most of their high energy tasks at night, for instance, or Ford's Value charging system, which leverages a cloud database to charge electric vehicles when utility rates are at their lowest.