For accurate selection of projects, effective promotional strategy, a good income channel and mature management of the site, it has become a good sample of college event management.

准确的项目选择，有效的宣传推广策略，良好项目收益渠道及成熟的现场管理使它成为学校事件管理的成功范例。

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Nike, for example, identified 10 major decision areas, including category selection, budgeting and targeting, and channel and sales strategy.

FORBES: What Are Your Critical Decisions?