In this paper, according to signaling model in information economics, we analyze the utility of celebrity endorsement in an ad and build a celerity endorsement utility function based on that.
最后结合安踏案例的实证研究得出价格、广告和名人效用一起构成了名人广告中传递质量信息的信号的结论。 本文共七个部分。
参考来源 - 基于信息经济学信号理论的名人广告研究 （研究生论文）·2,447,543篇论文数据，部分数据来源于NoteExpress
Labour seemed to have secured the biggest celebrity endorsement of the campaign: Peppa Pig, eponymous star of the children's franchise.
工党似乎把最大的宝押在了名星代言上，他们的代言人是因深受孩子喜欢而名声大振的《小猪佩奇》。
Celebrity endorsement has become increasingly prevalent in recent years.
名人代言近些年来已变得越来越盛行。
Contracts like these are the financial industry's equivalent of a celebrity endorsement.
类似这样的合同，对于金融企业而言，无异于请了名人代言。
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