Although car enthusiasts might snicker, the challenge for a car company at any show is to break through the automotive press and onto television news casts, capture mainstream Web sites, and get people to write Tweets and Facebook posts.
Mobile device services like geo-location allow marketers to capture not only Web history but current location to further segment audiences in ways that were never before imaginable.
The latter is using the web service to capture and store images and metadata collected from the Mars Exploration Rover and Mars Science Laboratory missions.