...ctional Equivalence; C-E translation principles; C-E translation tactics [gap=349]关键词：中文菜单；功能对等；英译原则；英译方法 ...
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Based on Vermeer s Skopostheorie, the paper studies principles of C-E advertisement translation.
本文从功能主义“目的论”角度讨论汉英广告翻译。
In Chapter Four, discussions are firstly focused on the analysis of C-E advertisement translation purpose. Then the principles of C-E advertisement translation are analyzed.
作者在第四章中阐述了汉语广告英译的目的，分析了汉语广告英译的原则。
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